Brandverbing is Retarded?
Oh the irony:
Brandverbing is retarded. _You_ can’t make your brand a verb, your users and only your users can bring it into common usage, unless you pay off a bunch of legitimate journalists. -rose.water
Do I need to explain why this is ironic? Hint: It’s not like 10k spoons when all you need is a knife.
Jeff Random did a follow up post on the brandverb and how it is much more powerful than the brandnoun. As the owner of a brandnoun or two, I can tell you that a brandverb would be much more powerful.
Is there a way to promop your users to start brandverbing? What is your take on brandverbing? Is it possiable to get users to use a word that you just invented as a brandverb?
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Posted on December 20th, 2006 by Green Guy
Filed under: Uncategorized