problogger

Do You Phonesex or Phone Sex: Why Not Both?

As you do your keyword research to find your targets, you may notice that some searchers “misspell” phonesex as “phone sex.” Now, typically, search engine marketers would recommend that alternative spellings or misspellings be subtly inserted, or be used consistently on a page-by-page basis. Those solutions never sat well with me. One is definitely unprofessional — no matter how subtle, and the other is just plain annoying.

Let me suggest one more hack — a better one. There’s a property called “letter-spacing” in CSS, and it can be used cleverly as follows:

Phone<span

The result looks just like the real thing:
Phone sex. (View the source!)

Deceptive? I don’t think a search engine would make a big deal out of a space. Do you?

Looks more like a lousy WYSIWYG error on a rampage to me.