Professional Search Engine Optimization with PHP - The Book
Jaimie from SEO Egghead has written a book about Search Engine Optimization that is now available at Amazon.
Actually, that’s just the draft cover I told him to use 
I’d love to run split run tests to see which book cover sells more . . .
Anyhow I just got a chance to read his 26 page chapter on Black Hat SEO and was very impressed. Jamie doesn’t cover Black Hat SEO from the “How to” angle, it’s more about ways to keep your site secure from some of the various attack vectors of spammers (like sanitizing user input, correct application of nofollow, CAPTCHAs and more). It’s also a great read for someone who is not all that familiar with what Black Hat SEO and wants to understand more about how the dark arts work.
As always from Jaimie, you can count on their being several worthwhile code snippets and valuable insight from a programmers perspective on SEO.
We got to talking about how to show up higher in Amazon queries for a particular Amazon search. Surely ranking your product #1 on an Amazon Query would help to drive sales dramatically. What are the search ranking factors for Amazon? Is this an SEO consulting Niche that is currently being ignored? If it is, there could be great opportunities in specializing in Amazon SEO.
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Posted on April 30th, 2007 by Green Guy
Filed under: Uncategorized